Glossary of terms

Do you want to take your business to the next level? At Nubertia Lab, we offer you a complete glossary with best practices and key terms in digital innovation focused on business growth and optimization of results. With Lean Startup methodologies and Growth Hacking strategies, we help you boost your business and achieve your goals. Contact us today and find out how we can help you grow

Lost in the world of digital innovation? Our glossary of terms will help you find your way! Discover the keywords and best practices to drive your business to success.

A/B Testing: testing technique that consists of comparing two variants of an element on a web page to see which one works better.

Cohort Analysis: A technique that involves dividing customers into groups based on shared characteristics and analyzing their behavior over time.

Analytics: set of tools and techniques used to analyze data and measure performance.

Big Data: extremely large and complex data set that is processed using advanced technologies to extract valuable information.

Business Intelligence: set of tools and techniques used to analyze data and obtain valuable information for making business decisions.

CAC (Customer Acquisition Cost): The total cost of acquiring a new customer, including marketing, advertising, and other expenses.

Chatbots: Computer programs that imitate human conversation and are used to interact with customers online.

Conversion: The process of converting a visitor into a customer or subscriber.

Customer Acquisition: the process of acquiring new customers for a business.

Customer Lifetime Value (CLTV): The total value of revenue that a customer provides to a company throughout their entire relationship.

Brand Ambassadors: loyal customers who voluntarily promote a brand through recommendations and referrals.

Gamification: The integration of game elements into a user experience to motivate and increase user engagement.

Growth Hacking: a set of marketing techniques used to drive rapid and scalable growth of a business.

Inbound Marketing: marketing technique that involves attracting customers to a company through useful and relevant content.

Time Investment (TIV): The amount of time a user spends on an experience, whether on a website or in an app.

KPIs (Key Performance Indicators): key performance indicators used to measure the success of a strategy.

Lead Nurturing: The process of nurturing leads so they are ready to buy, often through the use of email and relevant content.

Lean Startup: Business management approach that focuses on quickly and efficiently creating a product or service through iteration and constant feedback.

Marketing Automation: Using tools and software to automate repetitive marketing tasks and improve efficiency.

Content Marketing: a marketing technique that involves creating and distributing valuable content to attract and retain customers.

Influencer Marketing: The use of social media influencers to promote a brand or product.

Micro-influencers: Online influencers with a smaller but highly engaged audience.

NPS (Net Promoter Score): A metric that measures customers’ willingness to recommend a company to others.

Omni-Channel Marketing: is a marketing strategy that seeks to create a seamless brand experience for the consumer, regardless of the channel they use to interact with the company.

Personalization: tailor the user experience to their individual preferences and behavior.

PPC (Pay Per Click): Advertising model in which advertisers pay each time a user clicks on their ad.

Retargeting: marketing technique that consists of showing ads to users who have already interacted with a brand or product.

ROI (Return on Investment): metric that measures the effectiveness of an investment by comparing the benefits generated with the costs.

SEO (Search Engine Optimization): Techniques used to improve a website’s visibility in organic search results.

Social Listening: social media monitoring technique to obtain information about what customers think and say about a brand or product.

Split Testing: Testing technique that involves comparing two or more versions of an element on a web page to see which one works best.

Storytelling: a marketing technique that uses narratives to engage and connect with customers.

Conversion Rate: The proportion of visitors to a website who take a desired action, such as a purchase or subscription.

User Testing: A testing technique that involves observing users as they interact with a product or service to obtain feedback and improve the experience.

Upselling: sales technique that consists of offering customers additional products or services to increase the value of their purchase.

User Journey: the path that a user follows from knowing a brand until he makes a purchase or desired action.

UX (User Experience): The overall quality of a user’s experience when interacting with a product or service.

Virality: the ability of content or campaign to spread quickly through user recommendation and sharing.

Data Visualization: Techniques for representing data visually to facilitate understanding and decision making.

Web Scraping: The extraction of data from websites using special software or tools for further analysis.

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